export default function EDotsLeanCanvasPage() { const problems = [ { label: "Scattered life fragments", detail: "Quotes, habits, travel spots, recipes end up in Notes, spreadsheets, screenshots. No single, beautiful home." }, { label: "Lists are lifeless", detail: "No randomization, no counters, no heatmap, no gallery view. Data just sits there." }, { label: "Hard to share & co-own", detail: "Couples and friends want shared collections. Existing tools don't support real-time co-editing without heavy platforms." }, ]; const alternatives = [ "Apple Notes / Reminders — flat, no visual identity", "Notion — powerful but complex, not mobile-first", "Pinterest — consumption-focused, not personal", "Spreadsheets — flexible but ugly", "Screenshots & chat threads — unorganized default", ]; const solutions = [ { problem: "Scattered fragments", fix: "Dots + Collections — card-like units in themed groups. Multiple views: list, gallery, calendar, map. Bulk import." }, { problem: "Lifeless lists", fix: "Randomization + Counters + Widget. Shake to get a random dot. Trigger counter with heatmap. Daily widget." }, { problem: "Hard to share", fix: "CloudKit shared collections. One-tap invite via iCloud. Real-time co-editing. Just Apple ID." }, ]; const segments = [ { label: "Personal list collectors", detail: "People maintaining quote lists, bucket lists, habit trackers in scattered apps" }, { label: "Couples & close friends", detail: "Sharing bucket lists, travel plans, cooking ideas" }, { label: "Apple-native quality seekers", detail: "Prefer native SwiftUI apps. Care about polish, haptics, widgets." }, ]; const channels = { inbound: ["App Store (ASO)", "Landing page + SEO", "Product Hunt launch", "Blog (arno.surfacew.com)"], outbound: ["Twitter/X indie dev community", "Reddit (r/apple, r/iosapps)", "Chinese communities (JiKe, Xiaohongshu)"], viral: ["Shared collections → new users", "Dot card sharing (watermarked)", "Daily widget exposure"], }; const metrics = [ { label: "Activation", value: "First collection + ≥3 dots created", icon: "⚡" }, { label: "Retention", value: "Weekly dot interactions (create, edit, randomize, widget)", icon: "🔄" }, { label: "Revenue", value: "IAP conversion rate — target 3–5% of WAU", icon: "💵" }, { label: "North Star", value: "Dots created per week (all users)", icon: "⭐" }, ]; const risks = [ { assumption: "Users pay $4.99 for sync", risk: "Sync feels like infrastructure, not premium", test: "Monitor conversion + review sentiment for 90 days" }, { assumption: "\"Dots\" concept is intuitive", risk: "Novel metaphor — may confuse new users", test: "Watch activation rate + 5 hands-on user tests" }, { assumption: "App Store organic drives installs", risk: "ASO is competitive, list category crowded", test: "Track keyword rankings + $100 Apple Search Ads test" }, { assumption: "Shared collections drive virality", risk: "IAP gate on invitees kills the loop", test: "Track invite → install → conversion funnel" }, { assumption: "Solo indie sustains velocity", risk: "Burnout across iOS + macOS + marketing", test: "90-day self-check: still shipping weekly?" }, ]; const advantages = [ { label: "You are the user", detail: "Daily use with Vicky → authentic product intuition" }, { label: "Apple-native craft", detail: "Pure SwiftUI — haptics, widgets, Liquid Glass, shake gestures" }, { label: "Bilingual reach", detail: "Native access to English + Chinese Apple markets" }, { label: "1000+ commits of polish", detail: "Accumulated craft is a time-based moat" }, ]; const traction = [ { target: "500+", label: "organic installs" }, { target: "25+", label: "paying users (~$125 rev)" }, { target: "50+", label: "weekly active users" }, { target: "10+", label: "shared collections" }, { target: "4.5+", label: "App Store rating" }, ]; const SectionTitle = ({ children, sub }) => (

{children}

{sub &&

{sub}

}

); return (

{/* Header */}

Lean Canvas v1

eDots
Business Model

A beautiful home for your life's dots — log, randomize, and share personal collections with the care of a native Apple app.

iOS + iPadOS + macOS SwiftUI Native CloudKit Sync Freemium + IAP

{/* Problem + Alternatives */}

1 — Problem

{problems.map((p, i) => (

{i + 1}

{p.label}

{p.detail}

))}

Existing alternatives

{alternatives.map((a, i) => ( {a} ))}

{/* Customer Segments */}

2 — Customer Segments

{segments.map((s, i) => (

👤 {s.label}

{s.detail}

))}

Market priority: Global (English-speaking) first, bilingual Chinese from day one.

{/* UVP */}

3 — Unique Value Proposition

"A beautiful home for your life's dots — log, randomize, and share your personal collections with the care of a native Apple app."

Pinterest meets Apple Reminders — but for personal, interactive collections you actually revisit.

● Log & accumulate ● Interact & revisit ● Connect & share

{/* Solution */}

4 — Solution

{solutions.map((s, i) => (

P{i + 1}

{s.problem}

{s.fix}

))}

{/* Channels */}

5 — Channels

{[ { title: "Inbound", emoji: "📥", items: channels.inbound }, { title: "Outbound", emoji: "📤", items: channels.outbound }, { title: "Built-in Virality", emoji: "🔗", items: channels.viral }, ].map((group, i) => (

{group.emoji} {group.title}

• {item}

))}

{/* Revenue + Cost */}

6 & 7 — Revenue & Costs

💰 Revenue Streams

Phase 1 — Now

$4.99 one-time IAP

iCloud Sync & Shared Collections

Phase 2 — V2.0

Subscription tier

AI dot generation, chat with dots, photo-to-dot

💸 Cost Structure

Apple Developer Program $99/yr

Domain + hosting ~$20/yr

CloudKit / infrastructure $0

App Store commission 15%

Total fixed burn < $150/yr

{/* Key Metrics */}

8 — Key Metrics

{metrics.map((m, i) => (

{m.icon}

{m.label}

{m.value}

))}

{/* Unfair Advantage */}

9 — Unfair Advantage

{advantages.map((a, i) => (

{i + 1}

{a.label}

{a.detail}

))}

{/* Risk Stack */}

Risk Priority Stack

{risks.map((r, i) => (

R{i + 1}

{r.assumption}

{r.risk}

Test: {r.test}

))}

{/* 90-Day Traction */}

90-Day Traction Goal

{traction.map((t, i) => (

{t.target}

{t.label}

))}

Minimum bar: 200+ installs, 10+ paying users with positive reviews. Below that → pivot monetization or rethink positioning.

{/* Footer */}

); }